TheSkimm+ — executed on a new brand strategy for theSkimm through an app and design system.
Credits
Andrea Torres, Product Design
Allison Horrell, Product Design
Allie Hoey, Creative Direction, Design
Mas, Design
Sam, Product Management
theSkimm+
Product Design, Design System
TheSkimm exists to support millennial women with some of their biggest challenges (chronic stress, work inequity, mental load imbalance, to name a few) and help them live smarter lives through its main offering: the Daily Skimm email, web, and mobile app experiences. In 2023, a decision to expand that vision led to new business opportunities and strategy. We would not just provide information but aim to assist women in making key life decisions by providing the necessary information, tools, and services to help navigate these big steps.
I led the team that was responsible for delivering a new integrated product vision and branding. My role as Product Design Director was to lead design, research and strategy alongside my product, and content counterparts.