Hola, I'm Diana

I’ve spent the last 10+ years working with startups to build products people love. My expertise is in strategy, user experience, and team-building.

I’m used to wearing many hats and mentoring others along the way. I excel in roles that allow me to be hands-on, a partner in strategy, and create a collaborative culture built on listening to customers and delivering elegant, intuitive designs that drive impact.

I’m currently on a career break, taking an opportunity to spend time with my young daughter, and making space for deeper reflection on what comes next.  So far, I’ve felt proud of the business impact and relationships I’ve been able to build, but admittedly, a career encouraging people to buy things they probably don’t need weighs heavily.

Questioning my habits around consumption and especially becoming a mother, made me more aware of how short a piece of clothing’s life can be. I wanted to draw from my experience in fashion tech, ecommerce, and media to help solve this. So I’m currently building a digital wardrobe management platform with a focus on conscious consumption. It’s designed to help busy parents and their kids manage their wardrobes and plan outfits for everyday, travel, and vacations. My goal is to give families a clear view of what they already own, so they can maximize their closets.