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  <url>
    <loc>https://www.dianarod.com/one-kings-lane</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1523226041856-RXY20X5QYXXD5B13I7A6/OKL_Community_074+%281%29.jpg</image:loc>
      <image:title>One Kings Lane Landing Pages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1523243174164-9VUT98G2YSPZC0RSEZI0/OKL-Style-Header+Copy.jpg</image:loc>
      <image:title>One Kings Lane Landing Pages - Brand Page Redesign</image:title>
      <image:caption>My Role: Product Designer, UX, UI The landing page was redesigned to highlight the launching of three new collections as well as to surface and give access categories hidden in a carousel.  Image sizes were increased throughout the page to as well as a gallery to highlight details of the products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1500868000429-6M53V3OBYPQY2Q4N2K42/final.png</image:loc>
      <image:title>One Kings Lane Landing Pages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dianarod.com/concrn-app</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1523226571564-P5IUZCBBGB046KKRJCNS/0dabb4_57d3fa5a19f04b9f833709b3b2599b85%7Emv2_d_2905_1927_s_2.jpg</image:loc>
      <image:title>Concrn Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1523246572953-BG02HSI7DSZ9TS8Z30HH/Concrn-Header-Desktop.jpg</image:loc>
      <image:title>Concrn Redesign - Homepage Redesign</image:title>
      <image:caption>My Role: Lead Designer, UX, UI Concrn needed a website redesign that clearly articulated their important role in the Tenderloin neighborhood and encouraged their supporters to donate and download their app. The new design provided new typography and hierarchy that emphasizes donating as the primary action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527707311470-5HZZ1OUVLON5LN286ZGN/Concrn-Desktop+Copy.jpg</image:loc>
      <image:title>Concrn Redesign</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/57fb097e6a496306c83f1d58/57fb436d414fb528b4196542/1476084589844/</image:loc>
      <image:title>Concrn Redesign</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.dianarod.com/ciel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1498371808824-GTULNCJYWPD0GCGDP1LC/Peace-bw.png</image:loc>
      <image:title>Ciel Mobile App for Refugees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527090130076-IATAJKZD5WZ7RG5JZSEP/Peace.jpg</image:loc>
      <image:title>Ciel Mobile App for Refugees - Ciel</image:title>
      <image:caption>Background: RISE was founded to help refugee children live healthy, safe, and meaningful lives. Founded by Sergio Medina after working in camps and seen the magnitude of human suffering; he interviewed 1000’s of children and heard about how long they’ve waited in detention; having witnessed bureaucratic crawl and lack of information getting in the way of refugees getting the help they need…he's guided by the basic principle: we can do better. From that principle, springs action. CIEL (the mobile APP) was not just created as a Big Data and tech innovation for refugees. But also reinventing the database and creating an alternative, more productive system, called an “actionbase.” The actionbase takes information and translates it into action to address identified needs. The inspiration is that RISE can be part of building a more effective and efficient service delivery system. My Role: Moved by RISE’s mission I offered to partner with them in bringing their Ciel App to life and donate my UX/UI skills. When I met them they had rough wireframes and user flows. I partnered with the founders to create a seamless user experience by applying best mobile practices. They also asked me to mock some higher fidelity screens of the app to pitch for investors and partners. RISE and their Ciel App is now partnering with IDEO.org. Select screens shown below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527089015435-AGBVAGU8SE5QSKPX0XC4/Mobile-Rise-App-Wireframes.jpg</image:loc>
      <image:title>Ciel Mobile App for Refugees</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527090058693-UIMWOZ2E5YPKGKBPOBP0/Mobile-Rise-App-Wireframes-HF.jpg</image:loc>
      <image:title>Ciel Mobile App for Refugees</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dianarod.com/code-tenderloin</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1526902535972-Q6FZFZFN89ZCY2O5O56D/CodeTLHeadshots%2810-22-17%29%282of30%29.jpg</image:loc>
      <image:title>Code Tenderloin Redesign - Code Tenderloin</image:title>
      <image:caption>Background: Code Tenderloin works with individuals left out of San Francisco’s economic gains to prepare, stabilize, and teach them job readiness and life skills for entering the workforce giving members of our community radical opportunities. Their goal is to increase employment rates for men and women of color, formerly incarcerated or homeless individuals, and to provide them with support needed to get them employed – and ultimately into a meaningful career. Founded by longtime Tenderloin resident Del Seymour in 2015, Code Tenderloin works specifically with populations that have had challenges or barriers to accessing good paying jobs. My Role: I helped launch Code Tenderloin alongside Del Seymour in 2015. I helped to create the Job Readiness Curriculum, recruit and interview the founding class, I built work streams for volunteers and participants, designed assets as needed, including branding, logos, and website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1526902535972-Q6FZFZFN89ZCY2O5O56D/CodeTLHeadshots%2810-22-17%29%282of30%29.jpg</image:loc>
      <image:title>Code Tenderloin Redesign - Code Tenderloin</image:title>
      <image:caption>Background: Code Tenderloin works with individuals left out of San Francisco’s economic gains to prepare, stabilize, and teach them job readiness and life skills for entering the workforce giving members of our community radical opportunities. Their goal is to increase employment rates for men and women of color, formerly incarcerated or homeless individuals, and to provide them with support needed to get them employed – and ultimately into a meaningful career. Founded by longtime Tenderloin resident Del Seymour in 2015, Code Tenderloin works specifically with populations that have had challenges or barriers to accessing good paying jobs. My Role: I helped launch Code Tenderloin alongside Del Seymour in 2015. I helped to create the Job Readiness Curriculum, recruit and interview the founding class, I built work streams for volunteers and participants, designed assets as needed, including branding, logos, and website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527090495718-DDD3MSRWK6LYQ4E1MM16/Code+Tenderloin-Redesign.jpg</image:loc>
      <image:title>Code Tenderloin Redesign - Code Tenderloin</image:title>
      <image:caption>Background: Code Tenderloin works with individuals left out of San Francisco’s economic gains to prepare, stabilize, and teach them job readiness and life skills for entering the workforce giving members of our community radical opportunities. Their goal is to increase employment rates for men and women of color, formerly incarcerated or homeless individuals, and to provide them with support needed to get them employed – and ultimately into a meaningful career. Founded by longtime Tenderloin resident Del Seymour in 2015, Code Tenderloin works specifically with populations that have had challenges or barriers to accessing good paying jobs. My Role: I helped launch Code Tenderloin alongside Del Seymour in 2015. I helped to create the Job Readiness Curriculum, recruit and interview the founding class, I built work streams for volunteers and participants, designed assets as needed, including branding, logos, and website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527092842307-T8MPQ037Y3LOO0JRWUXA/Mobile-CodeTL.png</image:loc>
      <image:title>Code Tenderloin Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1527092262828-QPFSD45RMI49E4ZROBUJ/Code+Tenderloin-Student_page.jpg</image:loc>
      <image:title>Code Tenderloin Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5b02acef1ae6cf341dec3ace/5b16130870a6ad59dcca1a35/1528754148738/</image:loc>
      <image:title>Code Tenderloin Redesign - Crossing Market Indiegogo Campaign</image:title>
      <image:caption>I co-lead the campaign and helped our team to raise over 85K from both within and outside the campaign. I also helped to organize and host three charity events during this three month funds drive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1528173060962-7E15WV27D6GKTTVON7CJ/image-asset.jpeg</image:loc>
      <image:title>Code Tenderloin Redesign</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5b02acef1ae6cf341dec3ace/5b1613e8aa4a99890c4ca974/1528173805655/</image:loc>
      <image:title>Code Tenderloin Redesign - Press</image:title>
      <image:caption>San Francisco's homeless are getting six-figure jobs in a gritty neighborhood that's been overrun by tech companies From homeless in San Francisco to a job in the tech industry ‘Mayor of the Tenderloin’ expands job program to Western Addition</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dianarod.com/diaco-retention-funnel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1579558476033-RLGOK6F0IKPFLQ5DQFH0/Screen+Shot+2020-01-19+at+7.13.19+PM.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620168672791-W7LP16OF31DS13QXJ87R/Example_1.jpg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - New Feature Adoption</image:title>
      <image:caption>Role: Senior Manager, Product Design Responsibilities: Led Customer research, stakeholder interviews, wireframes, usability testing, and end-to-end design. Team: Product Designer Product Manager Two Engineers Collaborated with Merchandising, Customer Experience, and Styling Leads. Business Goal: We observed that boxes that include “choice” items or an item that a customer selects for themselves has a higher overall keep rate and also a lower cancellation rate for the box. Customers engaging with this choice feature was hovering around 8%-%12. We were tasked with a goal of increasing this number to 25% overall adoption. Solution: Create a linear flow that guides customers to seamlessly add items of their choiceice to their box Impact: Increased AOV, increased Take Rate from, this rate is highest it’s ever been, with %50 adoption for new customers engaging in choice, and around 33% overall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921749c7d1647c17bd6efe/1620237425014/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - The Problem</image:title>
      <image:caption>After looking closer at the currrent experience we hypothesized that there were three main challenges we’d have to overcome to increase this number that spanned across five different parts of the experience. challenges: 1. How we were communicating the feature 2. Awareness of the feature 3. Technical constraints and where they occur: Email Rate My Item Flow Post Conversion Box Reorder Box Status Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620014360828-5HZPJRWRGCZDPUG9Z9ZR/Issue.jpg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/6091d6507cf8b61966715c5e/1620187197398/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Update the copy to be customer-centered</image:title>
      <image:caption>This was another entry point into the experience that was having more success, we hypothesized because the copy contained a clear call to action as well as more incentive to use the feature. You can almost hear our desperation for people to use this product, it feels business first rather than customer-first. We needed to give the proper context and communicate value for this feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620011936018-SZTACYMA9D80P6SLIBYB/image-asset.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/609214e7636dfa5ef0501ac8/1620188489454/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Testing Different Copy</image:title>
      <image:caption>We updated the copy to better communicate the feature and to give customers clarity about their options and give them reasons to choose items. After several iterations, we landed on “Customize” and “I’d Rather be Surprised.” We believed customize as a CTA was stronger than the previous shop now. We added a second CTA so that everyone could make a selection and not feel bad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620189022196-6BWE9H4TS0SJFMM31UV5/image-asset.jpeg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921559c74579009fdf8587/1620188639204/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Update the Entry Point for Converted Customers</image:title>
      <image:caption>Our next steps were to create a clear entry point for recurring customers who visit the page to check on box status.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620171749351-DZSVCOALF7O9A184P5S3/Iteration+-+Update.jpg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921736636dfa5ef0503821/1620187430709/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Box Status Page Redesigned for Every State</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620013724836-V7U0N5Z7O963VCQBYWUO/Iteration+-+1.jpg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921992c3648928d32815f9/1620188671367/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Vision for the Future State</image:title>
      <image:caption>We hypothesized what the future state of this page could be and in general if it was needed. This Box Status Page reflected only orders made from the styling service but we now had ecomm orders as well. It was becoming more evident that our customer-facing UI was reflecting our back of house dependencies and not necessarily. We questioned the necessity of all these features and were even able to cut a few legacy items and provide more clarity with others.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921e1c7454f86dae591fa5/1620189313332/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Concept: A Linear Flow as a Checklist</image:title>
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      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
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      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921eabb199e64280f2c823/1620189292075/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - V1  Linear Flow Checklist</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620016306422-PNEYUO4NPFTNP5E148UQ/Screen+Shot+2021-05-02+at+9.31.27+PM.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60921ecea4421f5d328dcae2/1620188893586/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Feedback and Iterations</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620017493779-JPFYNCZBJ1FMGOYAXZ9A/Discussion+Guide.jpg</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
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      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/56c290cb7da24f852dc8ee76/5e24ceefc77df97290790b3a/60922096f138ca6cdd140074/1620190133919/</image:loc>
      <image:title>Dia &amp; Co Retention Funnel - Overhauled all the Entry Points to Funnel through Box Setup Flow</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620189592162-USKRP7KTIKF1Z88E6X6G/Screen+Shot+2021-05-04+at+9.39.43+PM.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620016904992-A5OKRHML09NQUPGUM1P8/Screen+Shot+2021-05-02+at+9.31.00+PM.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
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      <image:title>Dia &amp; Co Retention Funnel</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620189970345-XT3S3QAZY7AHESGAROAO/Screen+Shot+2021-05-04+at+9.46.04+PM.png</image:loc>
      <image:title>Dia &amp; Co Retention Funnel</image:title>
    </image:image>
    <image:image>
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      <image:title>Dia &amp; Co Retention Funnel - Customers can add up to three items to their box</image:title>
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      <image:title>Dia &amp; Co Retention Funnel - Results</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dianarod.com/diaco-styling-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1710907515728-HG0KHASFYRCCB0V7GR8M/Dia-2.png</image:loc>
      <image:title>Dia&amp;Co Styling Page</image:title>
    </image:image>
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      <image:title>Dia&amp;Co Stylist LP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/dcc5d777-5ccf-4cd9-9ac0-3f34a88bc53c/Stylist_LP.png</image:loc>
      <image:title>Dia&amp;Co Stylist LP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dia&amp;Co Stylist LP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dia&amp;Co Stylist LP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1579549447389-ZTK9YUQN30FI69MRTKHD/Emails.png</image:loc>
      <image:title>Dia&amp;Co Stylist LP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Dia&amp;Co Stylist LP</image:title>
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      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/d88a5ff5-52ad-4377-940e-3cb920642c30/Flow.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/b20519a5-4fb6-49ac-bdeb-75788a9ce827/Persona+Focus.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/4f6b8dce-e1ad-4ab3-a5bd-c18293fdc798/Content.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715275578351-AKWCPUF2L8C87I2BEAI3/Beta_2.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715207200419-2MQF857NFXHY9K0TEIFG/Beta.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/61863dd0-843c-4adb-a1a4-ca753e1143b6/USER-FLOW.jpg</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>In collaboration with Sr. Product Designer, Andrea Torres</image:caption>
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    <image:image>
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      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/f3a8a8f2-f430-4928-8978-9c72bc8efa4d/Retire.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/87fe5b20-32e7-4245-b7d1-f66bad5fda95/Screenshot+2024-05-15+at+10.49.26%E2%80%AFPM.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/2adb09a8-1495-4404-9bad-a77aa0f2b3dd/Content2.png</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/d1435839-369b-4202-ac19-54bc096f2a7a/Early+Wires.jpg</image:loc>
      <image:title>Skimm Beta 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620017493779-JPFYNCZBJ1FMGOYAXZ9A/Discussion+Guide.jpg</image:loc>
      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1583818392003-C6STENJKY8Z6EPIKHOBJ/Frame+2.png</image:loc>
      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1620016904992-A5OKRHML09NQUPGUM1P8/Screen+Shot+2021-05-02+at+9.31.00+PM.png</image:loc>
      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715149255661-R070OM3DIYQ7AUB12B65/Choice+Feature+Overview.png</image:loc>
      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715148286443-WD2Y3RBWX8KC0EF98YFV/Choice+Feature+F.png</image:loc>
      <image:title>Dia&amp;Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715112906034-PXLHEWXSNU9XD6P6VFW6/Mobile.png</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715227711178-EDYFMXAXA2WZ5EAUSKE0/image-asset.jpg</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/4f22d86d-95dd-4293-a660-451e938f54b6/SkimmuWell.png</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715117053565-2TPHL3LQYP1OWDQ6BX00/Additional+Questions.png</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/524a1745-bc17-47b2-8bf5-d2800f856eef/SkimmuWell.png</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715112883803-Q8ILTL6TWEX3BPBB9CIN/Desktop.png</image:loc>
      <image:title>SkimmU Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/8b9075f2-9c57-4c4c-8ea7-1413e9c3e98b/SkimmUsquare.png</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/5a1c879a-ef00-4df0-8985-0683e722e6f5/Capsuul.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c290cb7da24f852dc8ee76/1715114938870-46GZ15BU9677PSV1L5YU/BB+-+Subscribe+and+Save.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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